Soho Tommy Hilfiger

An illuminated advert for a well known fashion brand was shown on a Soho council block earlier this week.

A large sign showcasing American fashion giant Tommy Hilfiger was spotted being projected on to the side of William Blake House on Broadwick Street, Soho last night.

But council bosses insisted that the advert promoting the brand’s collaboration with Shawn Mendes, had not been approved.

Liza Begum, the Cabinet Member responsible for housing said that she had no knowledge that the property was being used as a digital billboard.

The poster showed Mendes promoting his new collaboration Shawn X London.

Mendes had visited Tommy Hilfiger’s London Regent Street flagship on Monday to launch the new sustainable collection.

William Blake House is named after the eponymous English poet and painter who was born in a house on the site of the high rise apartment block near Carnaby.

Blake is known for writing the poem ‘And did those feet in ancient time’, which was later set to music by Sir Hubert Parry as the popular hymn ‘Jerusalem’.

Under the Town and Country Planning Act, councils don’t have to apply to advertise on land they own, although Schedule 3 is unclear as to whether this applies to promotions for third parties.

No application for the advertisement is visible on the planning portal.

Westminster Council and Tommy Hilfiger have been approached for comment.

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